The Focus
of User Experience
Design

AXCOM House Renovations & Extensions

AxcomResponsive

UX
A website redesign enhances the user experience by optimising navigation, design, and responsiveness. This leads to increased engagement and conversions.

VISUAL HIERARCHY
Utilised principles of visual design, such as contrast, colour, and size, to establish a clear visual hierarchy on each webpage.

CONSISTENCY & BRANDING
Developed a style guide that outlined the visual elements, including colours, typography, and imagery, to maintain consistency throughout the website.

IMAGERY SELECTION
The graphics and images chosen were not only visually captivating but also relevant and relatable to the target audience.

Enhancing Satisfaction &Usability

Axcom, a prominent provider of home renovation and maintenance services in Melbourne city, recognised the need for a new website to enhance user experience and streamline their online presence. To achieve this, they partnered with Pumpkin Graphics, a leading design and development agency, renowned for its expertise in user experience design and WordPress development.

AxcomResponsive

UX
A website redesign enhances the user experience by optimising navigation, design, and responsiveness. This leads to increased engagement and conversions.

VISUAL HIERARCHY
Utilised principles of visual design, such as contrast, colour, and size, to establish a clear visual hierarchy on each webpage.

CONSISTENCY & BRANDING
Developed a style guide that outlined the visual elements, including colours, typography, and imagery, to maintain consistency throughout the website.

IMAGERY SELECTION
The graphics and images chosen were not only visually captivating but also relevant and relatable to the target audience.

Enhancing Satisfaction & Usability

Axcom, a prominent provider of home renovation and maintenance services in Melbourne city, recognised the need for a new website to enhance user experience and streamline their online presence. To achieve this, they partnered with Pumpkin Graphics, a leading design and development agency, renowned for its expertise in user experience design and WordPress development.

Challenge

Axcom aimed to have a website with a strong focus on user experience and design. They sought to address the following key requirements

User Experience Design

Create an intuitive and seamless experience for visitors, guiding them through the home renovation process.

Clear and Consistent Navigation

Ensure easy navigation and information accessibility to assist users in finding the desired services and information.

Responsive Design

Develop a website that performs flawlessly across various devices and screen sizes, allowing users to access it from anywhere.

Visual Hierarchy

Implement a visually appealing design that emphasises important elements and guides users' attention effectively.

Readability

Enhance the legibility of content by using appropriate typography, font sizes, and contrast.

Consistency and Branding

Establish a consistent visual style aligned with Axcom's brand identity to foster recognition and trust.

Loading and Response Times

Optimise website performance to minimise loading times and deliver a smooth browsing experience.

Usable Forms

Design forms that are user-friendly, making it easy for customers to request services and submit inquiries.

AxcomUXDesign

CTA
Call-to-action buttons, and responsive design will enhance the overall user experience.

VISUAL STORYTELLING
Utilised graphics and imagery to tell a visual story that resonated with website's target audience

RESPONSIVE
Utilised responsive design techniques to ensure that the website layout and elements adapt seamlessly to different screen sizes and resolutions.

BALANCE & COMPOSITION
The graphic design elements were strategically placed within the website layout to achieve a sense of balance and visual harmony.