Breathe New Life
through Redesign

Xpress Building Design

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UX
A website redesign enhances the user experience by optimising navigation, design, and responsiveness. This leads to increased engagement and conversions.

REFRESHED BRAND PERCEPTION
A redesign updates the visual appeal and messaging of a website, improving brand perception and credibility among visitors.

COMPETITIVE EDGE
A modern website redesign helps businesses stay ahead of the competition by incorporating the latest design trends and technologies, attracting more visitors and establishing industry leadership.

Revitalising an Outdated Website

Xpress Building Design is a reputable architectural design firm that has operated in Melbourne for over 20 years. As a key player in the building industry, the company offers a wide range of architectural design services and is based in Melbourne, Australia.

XBDG-CASE-STUDY-3IMG

UX
A website redesign enhances the user experience by optimising navigation, design, and responsiveness. This leads to increased engagement and conversions.

REFRESHED BRAND PERCEPTION
A redesign updates the visual appeal and messaging of a website, improving brand perception and credibility among visitors.

COMPETITIVE EDGE
A modern website redesign helps businesses stay ahead of the competition by incorporating the latest design trends and technologies, attracting more visitors and establishing industry leadership.

Revitalising an Outdated Website

Xpress Building Design is a reputable architectural design firm that has operated in Melbourne for over 20 years. As a key player in the building industry, the company offers a wide range of architectural design services and is based in Melbourne, Australia.

Challenge

Xpress Building Design was facing multiple challenges with their outdated website.

Navigation and User Experience

To address the challenge of difficult navigation and poor user experience, Xpress Building Design can undergo a website redesign focused on improving the website's structure, layout, and user interface. Implementing intuitive navigation menus, clear call-to-action buttons, and responsive design will enhance the overall user experience.

Inaccurate Brand Representation

A solution for this challenge involves updating the website's images and messaging to accurately reflect XPRESS BUILDING DESIGN's expertise and offerings. Professional photography and compelling copywriting can be used to showcase the company's portfolio, showcase successful projects, and convey the brand's unique value proposition.

Low Traffic and Engagement

To increase traffic and engagement, Xpress Building Design can invest in search engine optimisation (SEO) techniques, such as keyword optimisation, content creation, and link building. Promoting the website through social media platforms, online directories, and industry-specific forums can also drive targeted traffic to key sections of the website.

Underutilised Contact and Checkout Forms

To encourage user engagement and improve form utilisation, Xpress Building Design can simplify the forms, reducing the number of required fields and making them visually appealing. Implementing clear and persuasive call-to-action statements can incentivise visitors to complete the forms, providing an active platform for inquiries and conversions.

Mobile Performance Disparity

Xpress Building Design can optimise the website's mobile performance by adopting a responsive design approach. This ensures that the website adapts seamlessly to different screen sizes and devices, providing a consistent and user-friendly experience across mobile and desktop platforms.

Lack of Marketing and Sales Features

Integrating marketing and sales features into the website, such as lead capture forms, customer testimonials, live chat support, and clear product or service descriptions, can enhance Xpress Building Design's ability to showcase their offerings and convert visitors into customers.

Neglected Landing Pages

To improve the performance of landing pages, Xpress Building Design can focus on creating targeted and compelling content that addresses the needs and pain points of their target audience. Optimising landing pages for specific keywords and incorporating persuasive call-to-action elements can encourage visitors to stay longer, engage with the content, and convert into leads or customers.

XBDG-CS-UX

CTA
Call-to-action buttons, and responsive design will enhance the overall user experience.

PHOTO
Revamped the website's images and messaging, ensuring they accurately reflected company's s expertise and values.

RESPONSIVE
Website adapts seamlessly to different screen sizes and devices, providing a consistent and user-friendly experience across mobile and desktop platforms.

COLOUR
The brand colour in a harmonious and consistent manner, the redesigned website achieved a visually appealing and cohesive look

Transform Your Virtual Space

Redesign Your Website & Inspire Engagement

Solution

To address these challenges, Xpress Building Design partnered with Pumpkin Graphics, a leading digital agency specialising in web design and development. Pumpkin Graphics devised a comprehensive solution to improve, grow, and fix the outdated website's issues.
The implemented solution included

WordPress CMS

As part of the website redesign, Xpress Building Design's website was migrated to a WordPress content management system (CMS). This transition provided several benefits, including a user-friendly interface that allows easy management and updates of website content. The WordPress CMS empowers the Xpress Building Design team to make changes, upload new content, and maintain the website without relying on technical expertise.

Custom Website Design

Pumpkin Graphics took the lead in designing a visually appealing and modern website layout that focused on enhancing user experience and navigation. Through a collaborative process, the design team worked closely with Xpress Building Design to understand their brand identity, target audience, and specific goals. The resulting custom website design showcased the company's portfolio, services, and expertise in a visually compelling manner, leaving a memorable impression on visitors.

Premium Plugins

To enhance the website's functionality and provide advanced features, Pumpkin Graphics integrated premium plugins. These plugins added capabilities such as contact forms with improved customisation optio