Explore the Benefits
of CMS Platform

Oxygen 2 Clean - CMS Development

OX2clean

USER-FRIENDLY INTERFACE
A CMS provides a user-friendly interface that allows non-technical users to create, edit, and manage website content without the need for extensive coding knowledge.

SCALABILITY
CMS platforms are designed to handle various levels of website traffic and content volume.

INTEGRATIONCMS platforms offer a wide range of third-party integrations, allowing businesses to incorporate various tools, plugins, and services to enhance website functionality and user experience.

Simplify Content Updates

Oxygen 2 Clean is a well-established and trusted cleaning service provider based in Melbourne, catering to both domestic and commercial cleaning needs.

OX2clean

USER-FRIENDLY INTERFACE
A CMS provides a user-friendly interface that allows non-technical users to create, edit, and manage website content without the need for extensive coding knowledge.

SCALABILITY
CMS platforms are designed to handle various levels of website traffic and content volume.

INTEGRATIONCMS platforms offer a wide range of third-party integrations, allowing businesses to incorporate various tools, plugins, and services to enhance website functionality and user experience.

Simplify Content Updates

Oxygen 2 Clean is a well-established and trusted cleaning service provider based in Melbourne, catering to both domestic and commercial cleaning needs.

Challenge

Before seeking assistance from Pumpkin Graphics, Oxygen 2 Clean encountered several issues with their outdated website. Visitors found it difficult to navigate due to its lack of user-friendliness. Additionally, the website suffered from inaccurate images and messaging, leading to decreased engagement and conversion rates. Crucial sections of the website had little to no traffic, and the contact and checkout forms were not yielding the desired results. Although the website received a good amount of mobile traffic, its mobile performance was significantly inferior to the desktop version. Moreover, the website lacked essential marketing and sales features, and the landing pages were virtually ignored, with minimal time spent on them by visitors.

OX2clean2

SECURITY
Reputable CMS systems prioritise security and offer regular updates to address vulnerabilities. They also provide user authentication, data encryption, and backup options to safeguard website data and content.

Elevate User Experience

Harness the Capabilities of CMS

VIEW SITE ALIVE

Engagement with Pumpkin Graphics

To address these challenges and enhance their online presence, Oxygen 2 Clean decided to collaborate with Pumpkin Graphics, a reputable web development and digital marketing agency. The objective was to improve the outdated website, increase user-friendliness, enhance messaging and visuals, boost traffic and engagement, optimise mobile performance, and implement essential marketing and sales features.

Solution

Pumpkin Graphics devised a comprehensive solution for Oxygen 2 Clean, leveraging a range of services to achieve the desired outcomes:

WordPress CMS Implementation

The team opted for WordPress as the content management system, providing Oxygen 2 Clean with a user-friendly interface to manage and update website content easily.

Custom Website Development

Pumpkin Graphics crafted a visually appealing and highly functional website tailored to Oxygen 2 Clean's specific requirements.

Premium Plugins

Utilising premium plugins helped enhance the website's performance and user experience.

Graphic Design

An aesthetically pleasing design was created to ensure accurate representation of Oxygen 2 Clean's services and brand image.

Digital Marketing and SEO

A well-rounded digital marketing strategy was implemented, incorporating search engine optimisation (SEO) techniques to improve online visibility and organic traffic.

Content Consultation

Expert guidance was provided to optimise website content for better engagement and lead generation.

Program Duration & Scope

The WordPress CMS development project spanned over 2 months and encompassed various aspects, such as website redesign, content restructuring, plugin integration, and SEO implementation.

Results

Pumpkin Graphics' efforts resulted in a significant improvement in Oxygen 2 Clean's online presence and overall website performance. The measurable outcomes included:

step-1

Increased Website Traffic

The website witnessed a substantial surge in traffic, with more visitors exploring different sections.

step-2

Enhanced User Engagement

Improved website navigation and compelling visuals led to increased user engagement and longer visit durations.

step-3

Boosted Conversion Rates

The optimised contact and checkout forms successfully converted more leads into customers.

step-4

Improved Mobile Performance

The mobile version's performance was significantly enhanced, providing a seamless experience to mobile users.

step-5

Marketing and Sales Features

Implementing marketing and sales features facilitated effective lead generation and customer acquisition.

Additional Benefits

Apart from the measurable results, Oxygen 2 Clean experienced several qualitative benefits as well:

Reputation Enhancement

The revamped website portrayed Oxygen 2 Clean as a professional and trustworthy cleaning service provider, improving its brand reputation.

Customer Satisfaction

With improved user-friendliness, visitors found it easier to learn about services and make inquiries, resulting in enhanced customer satisfaction.

Competitive Edge

The modern website design and optimised content gave Oxygen 2 Clean a competitive advantage in the market.

conclusion

By partnering with Pumpkin Graphics and implementing a range of tailored solutions, Oxygen 2 Clean successfully transformed its outdated website into a powerful marketing and lead generation tool, resulting in increased traffic, higher engagement, improved conversions, and overall business growth.

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