Beyond Browsing

Accordion Doors - Website Development

AccordionDoors

UX
A website redesign enhances the user experience by optimising navigation, design, and responsiveness. This leads to increased engagement and conversions.

REFRESHED BRAND PERCEPTION
A redesign updates the visual appeal and messaging of a website, improving brand perception and credibility among visitors.

COMPETITIVE EDGE
A modern website redesign helps businesses stay ahead of the competition by incorporating the latest design trends and technologies, attracting more visitors and establishing industry leadership.

Redefining Possibilities

Accordion Doors is a leading Australian company specialising in accordion folding doors for both commercial and residential spaces. They operate within the building industry and architectural design sector, with their headquarters based in Melbourne, Australia. Despite their strong presence in the market, they were facing significant challenges with their outdated website, which was affecting user experience, traffic, engagement, and conversion rates.

AccordionDoors

UX
A website redesign enhances the user experience by optimising navigation, design, and responsiveness. This leads to increased engagement and conversions.

REFRESHED BRAND PERCEPTION
A redesign updates the visual appeal and messaging of a website, improving brand perception and credibility among visitors.

COMPETITIVE EDGE
A modern website redesign helps businesses stay ahead of the competition by incorporating the latest design trends and technologies, attracting more visitors and establishing industry leadership.

Redefining Possibilities

Accordion Doors is a leading Australian company specialising in accordion folding doors for both commercial and residential spaces. They operate within the building industry and architectural design sector, with their headquarters based in Melbourne, Australia. Despite their strong presence in the market, they were facing significant challenges with their outdated website, which was affecting user experience, traffic, engagement, and conversion rates.

Challenge

Accordion Doors' website was grappling with multiple issues:

Outdated Design

The website's design was outdated, making it difficult for visitors to navigate and use effectively.

Inaccurate Images and Messaging

The imagery and messaging on the website did not accurately represent their products and services, leading to confusion among users.

Low Traffic in Key Areas

Certain crucial sections of the website were not receiving enough traffic, affecting lead generation and sales.

Decline in Engagement and Conversions

The engagement and conversion rates had significantly dropped, impacting their online business performance.

Neglected Contact Form

The contact and checkout forms lacked engagement and were not functioning optimally.

Poor Mobile Performance

While the website received a good number of mobile visitors, the mobile version's performance was subpar compared to the desktop version.

Underperforming Landing Pages

The existing landing pages had extremely low traffic and lacked visitor retention.

Accordiondoors2

CROSS-BROWSER COMPATIBILITY
Ensuring the website functions and displays consistently across different web browsers, ensuring a consistent user experience for all visitors.

Weaving Digital Dreams

Transforming Ideas into Stunning Websites

Engagement with Pumpkin Graphics

To address these challenges and enhance their online presence, Accordion Doors decided to engage Pumpkin Graphics, a leading website development and digital marketing agency, renowned for its expertise in WordPress CMS, custom website development, premium plugins, graphic design, SEO, and content consultation.

Solution

Pumpkin Graphics devised a comprehensive solution for Accordion Doors:

Website Redesign

The agency initiated a complete overhaul of the website, implementing a modern and user-friendly design to enhance navigation and usability.

Improved Content

To ensure accurate representation, Pumpkin Graphics updated the website's images and messaging, aligning them with Accordion Doors' brand identity.

Traffic Optimisation

By conducting a thorough analysis, they identified and optimised key areas of the website to attract more targeted traffic.

Conversion Optimisation

The checkout and contact forms were revamped to improve user engagement and increase conversions.

Mobile Optimisation

The mobile version of the website was optimised to perform as efficiently as the desktop version, improving the overall user experience.

Landing Page Optimisation

Existing landing pages were revamped to increase visitor traffic and improve user retention.

Program Duration & Scope

The WordPress development project spanned two months, during which Pumpkin Graphics executed the various components of the solution.

Results

The impact of Pumpkin Graphics' efforts was remarkable:

step-1

Increased Traffic and Engagement

The website witnessed a significant increase in traffic, and user engagement and conversion rates improved substantially.

step-2

Streamlined Forms

The optimised contact and checkout forms resulted in higher user interactions and conversions, significantly reducing abandoned carts.

step-3

Improved Mobile Performance

The mobile version of the website was now on par with the desktop version, providing a seamless experience across all devices.

step-4

Successful Landing Pages

The revamped landing pages saw a notable increase in visitor traffic and extended visitor duration, positively impacting sales.

step-5

Increased Traffic and Visibility

Through the implementation of SEO best practices, Accordion Doors's website experienced a notable increase in organic search traffic and improved search engine rankings.